Traditional Marketing Vs Digital Marketing
Imagine you as a customer who is looking for furniture for his home. What would you prefer? Buying it at the comfort of your home or going to the market …
Everything you should know about the Case study
You might have heard a common term “CASE STUDY” during various training sessions – in your course books, from your lecturers, and more. Also, you might have a general idea …
Technology Challenges for Small Business
Setting a business is a challenge in itself; you have to take care of a lot of things including finances, resources, and more. Amid the many things, technology is something …
Best Marketing Books for Beginners
Reading is the basic springboard for learning. And books provide the liftoffs. They open up new worlds to everyone. For beginners, stepping into a well-established industry and combating the age-old …
How To Choose The MBA Program?
Before embarking on the road to perusing an MBA after a couple of years in college seeking out a prerequisite degree, you should know that it’ll require two years’ worth …
Benefits of MBA in Property Management
Out of the many booming industries in India, real estate is worth our attention. According to the statistics, the Indian real estate industry is expected to reach US$ 1 trillion …
Challenges of Integrated Marketing Communication
“Integrated marketing communication is a way of looking at the whole marketing process from the view point of customers.” Brand promotion is an essential part of every business; it not …
Various MBA Entrance Exams in India
Management is the art of organizing and coordinating things or people. Hence, your life is sorted if you’ve learned the right management tricks, be it your profession or personal life. …
Importance of SWOT Analysis in Strategic Planning
An effective business planning without a SWOT is like a car without fuel. Yes, you read that right! SWOT is a great way to help organizations develop a robust business …
4 Tips for Company Reputation Management
Every company in your industry is competing to occupy a place in your prospective customer’s mind. You have worked hard to put your brand out there and are confident that …