Best Marketing Books for Beginners
Reading is the basic springboard for learning. And books provide the liftoffs. They open up new worlds to everyone. For beginners, stepping into a well-established industry and combating the age-old …
How To Choose The MBA Program?
Before embarking on the road to perusing an MBA after a couple of years in college seeking out a prerequisite degree, you should know that it’ll require two years’ worth …
Benefits of MBA in Property Management
Out of the many booming industries in India, real estate is worth our attention. According to the statistics, the Indian real estate industry is expected to reach US$ 1 trillion …
Challenges of Integrated Marketing Communication
“Integrated marketing communication is a way of looking at the whole marketing process from the view point of customers.” Brand promotion is an essential part of every business; it not …
Various MBA Entrance Exams in India
Management is the art of organizing and coordinating things or people. Hence, your life is sorted if you’ve learned the right management tricks, be it your profession or personal life. …
Importance of SWOT Analysis in Strategic Planning
An effective business planning without a SWOT is like a car without fuel. Yes, you read that right! SWOT is a great way to help organizations develop a robust business …
4 Tips for Company Reputation Management
Every company in your industry is competing to occupy a place in your prospective customer’s mind. You have worked hard to put your brand out there and are confident that …
The Importance of Testimonials for Your Business
It is often said, “Actions speak louder than words.” But when it comes to marketing, a few positive words can do wonders for your business. A great example of this …
Why Group Discussions are Important for Students?
Group discussions – a setting in which people sit together to share their views on a particular topic and discuss together to reach a conclusion! While group discussions are often …
Best way to measure customer satisfaction
“The well- satisfied customer will bring the repeat sales that counts.” The quote is enough to understand why it is important for businesses to measure their customer satisfaction. It’s simple; …