You might have heard a common term “CASE STUDY” during various training sessions – in your course books, from your lecturers, and more. Also, you might have a general idea of what case studies are. But this isn’t enough especially when you’re a management aspirant or a start-up.
So, today we are going to discuss what case studies actually are, why they are important and a few crucial tips to create them.
Case Studies – Definition
Case studies are a powerful marketing tactic that helps businesses tell how valuable their products and services are – through research based facts and evidences.
In simpler words, case studies are real life examples that prove the worth of your brand, products and/or services.
Case studies usually involve the stories of your current customers or clients who have used your products and services and enjoyed satisfactory results.
Case Studies – Significance
It is undeniable that businesses using case studies as their marketing tool are more successful than those who don’t.
- Case Studies help dig deeper to understand how your services or products have satisfied your current customers. These provide detailed information about your products to your buyers.
- These help your win over new customers based on the facts and figures you present them in the form of compelling stories.
- Case studies are evidences to prove that your products or services are capable enough to serve buyers & satisfy them with desired outcomes.
Also Read: Best way to measure customer satisfaction
Case Studies – Creation Tips
- Determine your ideal customer and create your case study around them. For instance, if your ideal customers are from the automobile industry, create case study around automobile repair, auto parts and accessories.
- Present your story with a beginning and a proper end. Include in your story:
- Who was the customer?
- What they do?
- What was their problem/need?
- How your product/service helped them satisfy their needs or solve their problem.
- Use proper structure and formatting to make your case study more readable. Use good formatting elements like headers, bulleted lists, images, bold and italicised text. Also, make your case study SEO optimised.
- Do not forget to add real numbers in your case studies as these are the most important part. Case studies are research based content hence whatever numbers you retrieve should be added in your case study. But be accurate and clear. Avoid ambiguity.
- Discuss about the strategies you used to achieve a particular goal or fulfil a customer’s need. Talk about what made you decide the strategy for this particular situation and how you implemented it step-by-step.
To conclude, it can be said that using Case Studies in the right way can help your B2B marketing regime successful.