It is often said, “Actions speak louder than words.” But when it comes to marketing, a few positive words can do wonders for your business.
A great example of this is the customer testimonials. If you’re selling a product online, positive feedback and reviews from your happy customers can be beneficial in prompting new customers to connect and buy your products and services. Further, introducing testimonials in text, video, or audio formats on your website can help you promote your products/services in convincing fashion.
To elaborate, here are a few benefits of testimonials:
Proven Credibility & Trust
Testimonials add credibility to your business and build the trust of potential buyers on your brand. This is because people feel more confidence when they see customer buying and giving positive feedback about you. Naturally the feedback and reviews of the customers feel like answer to the questions of people about a particular product or service. Hence, testimonials put at ease the anxious minds of the people and motivate them to atleast try out your services.
Grabs the Attention through Storytelling
Characters that speak stories is at the heart of your testimonials. A testimonial depicts the story of a character (your customer) that had an unfulfilled desire (problem), and found the solution in your business. Since stories are scientifically proven to tap into human brains in a unique way, testimonials greatly impact the minds of people.
A perfectly curated story in the form of testimonial has the potential to stir the emotions of people. When they feel connected with the stories you tell assuming themselves as the hero, they’re much more likely to buy your products or services.
That’s the power of testimonials!
Improvement and Learning
It is not always necessary that feedbacks you receive are 100% positive. Many a times there will be testimonials that reflect something that you’d prefer not to highlight. Quiet obvious! However, you can always learn from the feedbacks you receive, whether positive or negative.
The positive feedbacks will highlight your strengths- what are your services and products are good at, what your brand is better at, etc. And when you receive negative feedbacks, you get an opportunity to understand the needs and expectations of your target audience, which further helps you to improve your products and services. Either way, you can simply improve and grow.
Testimonials are the “Social Proof” of your brand. Use them wisely!!