Advertising is the practice of ‘telling and selling’ a product or service.
Advertising Management, likewise, is a process of using various media to sell a product or service. The process of advertising management begins before the marketing research and includes media campaigns, which aid in selling the product.
While there are various ways to advertising, media campaigns are not very fruitful in the absence of effective advertising management.
At the initial stage of advertising management, the data produced as the outcome of marketing research is used to determine the types of advertising required for a specific product. With an advertising management process, organizations find it easy to define the outline of the media campaign. In addition, it also helps them in deciding the type of advertising to be used before the product launch.
Advertising Management is a complex task and it takes a lot of inspiration and creativity to launch an effective and successful advertising campaign. Further, only by keeping the big picture in mind, the management skills come into play. If the advertising campaign of a company works well for long, reaches the right customers, and produces the expected revenue, it is said to be fruitful for the company.
To make the advertising effective, make sure to include it from the market research time. With market research, companies can identify:
- The niche of the targeted population
- Reasons for potential segment to opt for the product or service.
Organizations can use these findings to prepare for advertising campaigns. After procuring this information, the advertising management works on creating the specifications for the entire advertising campaign. For instance, if the campaign is to be run on radio, what all ads would be used, etc. should be determined prior to the launch.
“Customers” or the end users play a vital role in designing the advertising campaign. After all, advertising is all about customers only. Hence, their consideration is important in campaign’s success.